Reading Update

As the title implies, this book offers seventy-one short summaries (very close to actual book reviews) written by a variety of authors. It’s not an exciting book for reading. But if you’re looking for some great reading material, this book offers plenty of suggestions.
The Book That Changed my Life: 71 Remarkable Writers Celebrate the Books That Matter Most to Them
by Roxanne J. Coady; Joy Johannessen
Yet another business book about ideas and how to build and sustain them.  This book offers a few great suggestions on how to make ideas “sticky”, so the intended audience will have a more likely chance to remember.  A couple of key points are:

  1. Statistical data – no one remember numbers, unless you’re a savant or mathematician.  So present data in a way that’s more graspable by the average person.  For example, on the back of this week’s business week was an article about how 6000 teenagers die from car accidents each year.  But the tag line of the ad says “Imagine people from 12 fully loaded jumbo jets die each year.”  We can all relate to 12 jumbo jets and airplane accidents, but not as well to the 6000 car accidents.
  2. Tell a Story – sometimes the best ideas are told within the sticky plots of a short story.  People tend to remember things in context.  So if you provide a story to go with the idea, people will more likely to remember.
Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath, Dan Heath

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June 2007
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